Project Description

This logo is instantly recognizable by any fan, of basketball, Michael Jordan, or both. The story of how this logo came about involves a picture that had been taken of Jordan by a photographer for Life Magazine. Nike couldn’t use that image, so they decided to recreate that moment on a studio set with Jordan wearing his Bulls colors. One of the pictures captured was Jordan doing a ballet move, not a dunk. That picture was not only worth a thousand words, but eventually billions of dollars. Millions of pairs of Air Jordan shoes have been sold, worldwide. The famous “Jumpman” logo is recreated here in meticulous detail, executed in black against a solid red background. For any fan of the man, or the shoe, “Jumpman” will be a sure-fire hit.